Sena Auto Group
A story that began in 2006 — from eight official brands to manufacturing our own electric buses.
How it started
Sena Auto Group was founded by GAA Holding, which has 35 years of experience in Georgia. Its move into the automotive business began in 2006, when a new company — Sena Auto — joined the GAA Holding group.
The very next year the business took off: Sena Auto became the first to officially bring Mitsubishi Motors, Suzuki, Subaru and Honda to Georgia. The business model was focused mainly on Japanese brands.
The crises of the following years pushed management to change course. From 2011 the company started working with Chinese manufacturers, selling passenger cars and JAC Motors trucks.
Since 2022 Sena Auto Group has built its line-up around partner brands and is the exclusive distributor of JAC Motors, Ankai, Chery, Honda, KGM – SsangYong, CMC – Mitsubishi, SENA and Skywell.
Key milestones
SENA — Georgia’s
No. 1 car brand
In 2023 we started manufacturing vehicles and registered SENA, Georgia’s No. 1 automotive brand. Under this brand, together with Chinese manufacturers, we build electric passenger and commercial vehicles designed for the Caucasus market.
In 2024 we completed an environmental project: 10 electric buses were assembled in Georgia, we received the first ever “Made in Georgia” certificate, and Sena Motors LLC became the country’s first vehicle manufacturer. The buses were exported — a major achievement for the country and for our group.
senamotors.geWhat we offer
Passenger cars
A full range — sedans, SUVs and minivans.
Commercial & special vehicles
A full range of commercial and special-purpose vehicles.
Electric vehicles
A full range — passenger, commercial and buses.
Flexible financing
All our new vehicles come with a factory warranty, and we are the official distributor of every brand we sell.
Official Chery distributor
In 2025 Sena Auto Group became the official Chery distributor in Georgia. This partnership lets us offer modern, innovative and reliable vehicles that meet the needs of corporate clients as well as young families and business people.
There is much more ahead. Over 20 years we have completed many great projects, and we are grateful to our customers and to every member of our professional team.
